Tourism Minister Harin Fernando expressed optimism about Sri Lanka Tourism’s efforts for a remarkable 2024, signifying the economic potential within the industry.He confirmed that the Sri Lanka Tourism Promotion Bureau (SLTB) is gearing up to launch the global promotion next month, ‘Sri Lanka – You’ll come back for more’ ending a 15-year hiatus.The 360-degree marketing blitz will commence in 11 strategic markets – India, UK, China, Germany, France, Australia, Russia, Middle East, Scandinavia, Japan, and the Republic of Korea, backed by Rs. 1.2 billion in funds till August this year. A subsequent review will determine its extension till the end of the year. The campaign is based on multiple insights, including the fact that over 30% of tourists coming into Sri Lanka are repeat travellers.